Information Mapping

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Information Mapping

This is a radical approach to analysing, organising and presenting your business information on screen, paper or both.

Readers will also be able to find, digest and act on the information they require since they will be offered clearly labelled topics, presented in the relevant context and handled with the same recognisable consistency every time.

Information Mapping successfully relates to the key aspects of website design, such as site structure, access, navigation and linking as well as the development of effective web content.

It relates human understanding and processing to the content and ensures that it is clear and unambiguous, thereby increasing productivity by encouraging visitors to use the website more frequently.

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